Just My Type: A Book about Fonts

Simon Garfield

Just My Type: A Book about Fonts

Just My Type is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers … and typefaces became something we realised we all have an opinion about. 3.6 out of 5 based on 4 reviews
Just My Type: A Book about Fonts

Omniscore:

Classification Non-fiction
Genre Art, Architecture & Photography, Humour
Format Hardback
Pages 352
RRP £14.99
Date of Publication October 2010
ISBN 978-1846683015
Publisher Profile
 

Just My Type is a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers … and typefaces became something we realised we all have an opinion about.

Reviews

The Mail on Sunday

Harry Mount

[An] eye-opening book, which is utterly convincing in its central idea - that we are surrounded by fonts and influenced on a daily basis by their subtle message… The only downside to this delightful, brain-expanding book is I can't read a sentence without trying to figure out what the font's creator is trying to tell me.

24/10/2010

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The Daily Telegraph

Peter Robins

He has a flair for making designers recall their nerdy childhoods... Technical detail is at a minimum, sometimes at a cost to the reader’s understanding... Nor does Garfield get everything right. He asserts that The New York Times “still uses Times Roman and Bookman” three pages before mentioning the redesign in which Bookman was dropped (I’m not sure it uses Times Roman, either)… But I sound like the kind of person who’d reprimand you for calling a font a typeface. The point is, Just My Type is fun.

15/10/2010

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The Independent on Sunday

Archie Bland

Garfield's great strength is his storytelling. His book comprises dozens of lovely vignettes, anecdotes that make a potentially dusty subject – the difference between a bracketed and unbracketed serif is not to everyone's taste – utterly compelling… If the book has a deficiency, it is in an insufficient awareness of its existence as a whole; there's no real argument here

31/10/2010

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The Literary Review

Jeremy Lewis

Equipped with both knowledge and a nimble way with words – ‘squirrelish’ is the perfect epithet for the tail of a Baskerville ‘Q’ – Garfield is an entertaining and congenial guide to this ubiquitous but little-known world.

01/11/2010

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